:root{
  --bg:#f6f3ee;
  --paper:#fffcf8;
  --ink:#241c16;
  --muted:#6f655c;
  --line:#e7e0d6;
  --accent:#c4553a;
  --accent-dark:#a3412b;
  --deep:#2c241c;
  --radius:22px;
  --shadow:0 18px 50px rgba(60,40,20,.10);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:"Manrope",system-ui,sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.55;
}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{line-height:1.15;letter-spacing:-.02em;margin:0 0 .6rem}
h1{font-size:clamp(2.3rem,5vw,4.2rem);font-weight:800}
h2{font-size:clamp(1.7rem,3.4vw,2.6rem);font-weight:800}
h3{font-size:1.15rem;font-weight:700}
p{margin:0 0 1rem;color:var(--muted)}

.nav{
  position:sticky;top:0;z-index:20;
  display:flex;align-items:center;gap:1.5rem;
  padding:.8rem 6vw;
  background:rgba(246,243,238,.9);
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}
.logo{font-weight:800;font-size:1.25rem;letter-spacing:-.03em}
.logo span{color:var(--accent)}
.nav-links{display:flex;gap:1.3rem;margin-left:auto;font-weight:600;font-size:.95rem}
.nav-links a{color:var(--muted)}
.nav-links a:hover{color:var(--ink)}

.btn{
  display:inline-flex;align-items:center;justify-content:center;
  background:var(--accent);color:#fff;font-weight:700;
  padding:.95rem 1.5rem;border-radius:999px;
  transition:.2s transform,.2s background;
  box-shadow:0 8px 20px rgba(196,85,58,.25);
}
.btn:hover{background:var(--accent-dark);transform:translateY(-2px)}
.btn-sm{padding:.6rem 1.1rem;font-size:.9rem;box-shadow:none}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:none;border:1.5px solid var(--line)}
.btn-ghost:hover{background:#fff;border-color:#ddd}
.btn-light{background:#fff;color:var(--deep);box-shadow:none}
.btn-light:hover{background:#f3ebe3}

.hero{
  display:grid;grid-template-columns:1.1fr .9fr;gap:3.5rem;align-items:center;
  padding:4.5rem 6vw 3rem;
}
.eyebrow{
  text-transform:uppercase;letter-spacing:.16em;font-size:.78rem;font-weight:700;
  color:var(--accent);margin-bottom:.8rem;
}
.lead{font-size:1.15rem;max-width:38rem}
.hero-actions{display:flex;gap:.8rem;flex-wrap:wrap;margin:1.4rem 0 1.2rem}
.ticks{display:flex;gap:1.2rem;flex-wrap:wrap;list-style:none;padding:0;margin:0;font-weight:600;font-size:.92rem}
.ticks li{display:flex;align-items:center;gap:.4rem}
.ticks li::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent)}

.hero-card{position:relative;border-radius:28px;overflow:hidden;box-shadow:var(--shadow)}
.hero-card img{width:100%;height:460px;object-fit:cover}
.badge{
  position:absolute;left:1rem;bottom:1rem;
  background:#fff;color:var(--ink);font-weight:700;font-size:.85rem;
  padding:.45rem .8rem;border-radius:999px;
}

.stats{
  display:grid;grid-template-columns:repeat(4,1fr);gap:1rem;
  margin:0 6vw 1rem;padding:1.3rem 0;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
}
.stats div{display:flex;flex-direction:column}
.stats b{font-size:1.35rem}
.stats span{color:var(--muted);font-size:.9rem}

.block{padding:4.2rem 6vw}
.block.alt{background:var(--paper)}
.block-head{max-width:46rem;margin-bottom:2rem}
.block-head.center{margin-left:auto;margin-right:auto;text-align:center}

.video-card{
  position:relative;display:block;border-radius:var(--radius);overflow:hidden;
  box-shadow:var(--shadow);margin-bottom:1.6rem;background:#000;
}
.video-card video{width:100%;max-height:640px;object-fit:cover;margin:0 auto}
.video-card.small{max-width:460px}
.play-note{
  position:absolute;left:1rem;bottom:1rem;color:#fff;font-weight:700;font-size:.9rem;
  background:rgba(0,0,0,.4);backdrop-filter:blur(6px);
  padding:.4rem .8rem;border-radius:999px;
}

.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem}
.grid.two{grid-template-columns:repeat(2,1fr);max-width:860px}
.card{
  background:#fff;border-radius:18px;overflow:hidden;
  border:1px solid var(--line);transition:.2s transform,.2s box-shadow;display:flex;flex-direction:column;
}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.card img{width:100%;height:210px;object-fit:cover;background:#f3ece4}
.card-body{padding:1rem 1.05rem 1.2rem}
.card-body p{font-size:.92rem;margin:0}
.step{display:inline-block;font-size:.75rem;font-weight:700;letter-spacing:.04em;color:var(--accent);margin-bottom:.35rem}

.cta-row{display:flex;align-items:center;gap:1rem;flex-wrap:wrap;margin-top:1.8rem}
.hint{color:var(--muted);font-size:.88rem;max-width:22rem}

.split{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}
.split.reverse{grid-template-columns:1fr 1fr}
.split.reverse .shot{order:2}
.shot{border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);display:block}
.shot img{width:100%;height:420px;object-fit:cover}
.checks{list-style:none;padding:0;margin:0 0 1.4rem}
.checks li{position:relative;padding-left:1.5rem;margin-bottom:.55rem;color:var(--ink)}
.checks li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:800}

.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem}
.steps div{background:#fff;border:1px solid var(--line);border-radius:18px;padding:1.4rem 1.3rem}
.steps span{font-weight:800;color:var(--accent);font-size:1.3rem}
.steps p{margin:.3rem 0 0}

.final{
  margin:0 6vw 4rem;padding:3.2rem 2rem;text-align:center;color:#fff;
  background:linear-gradient(160deg,#3a2a22,#241c16 60%);
  border-radius:28px;
}
.final h2{color:#fff}
.final p{color:#e7d9cc;max-width:38rem;margin:0 auto 1.4rem}

footer{padding:2rem 6vw 3rem;color:var(--muted);font-size:.88rem}
footer .logo{margin-bottom:.4rem}
.fine{font-size:.78rem;color:#9a9086}

@media(max-width:980px){
  .hero,.split,.split.reverse{grid-template-columns:1fr;gap:1.6rem}
  .grid.five{grid-template-columns:1fr 1fr}
  .split.reverse .shot{order:0}
  .grid{grid-template-columns:1fr 1fr}
  .stats,.steps{grid-template-columns:1fr 1fr}
  .hero-card img,.shot img{height:300px}
  .nav-links{display:none}
}
@media(max-width:560px){
  .grid,.grid.two,.stats,.steps{grid-template-columns:1fr}
  .hero{padding-top:2rem}
}

/* Хлебные крошки и внутренние страницы */
.crumbs{max-width:1120px;margin:24px auto 0;padding:0 24px;font-size:14px;color:#6f655c}
.crumbs a{color:#c4553a;text-decoration:none}
.crumbs a:hover{text-decoration:underline}
.crumbs span{margin:0 6px}
.hero-inner{min-height:auto;padding-top:32px}